GRYB International announced a strategic evolution of its executive leadership team to strengthen its global market position, enhance customer experience, and better align commercial, operational, and innovation capabilities across its portfolio.
Effective April 1, 2026, Jason McNeil has been appointed Chief Commercial Officer (CCO). Previously Vice President of Material Handling, McNeil will lead GRYB International鈥檚 global commercial strategy, driving sales performance, business development, and market expansion across all brands and OEM partnerships.
鈥淚 am honored to take on the role of Chief Commercial Officer at such an important stage in GRYB International鈥檚 growth,鈥� said McNeil. 鈥淏y aligning our commercial efforts across markets and partners, we will strengthen strategic relationships and unlock new opportunities for sustainable global growth.鈥�
Jesse Roy will transition from Chief Customer Officer and Vice President of OEM to Chief Experience Officer (CXO), a newly created executive role reflecting GRYB International鈥檚 commitment to making customer experience a core driver of competitive advantage.
As CXO, Roy will lead the integration of brand, communications, OEM partnerships, distribution strategy, and cross-functional processes to ensure a consistent, high-performing experience across all customer touchpoints and markets.
鈥淐ustomer experience has historically been treated as something that happens between transactions rather than a system that drives them,鈥� said Roy. 鈥淏y creating a consistent experience across every OEM and distribution relationship, we can turn customer experience into one of GRYB鈥檚 strongest competitive advantages.鈥�
Luc D鈥橝mours has been appointed Chief Operating Officer (COO), transitioning from his previous role as Executive Vice President. In this role, he will lead operational performance across GRYB International鈥檚 manufacturing divisions, with a focus on improving efficiency, quality, and on-time delivery while strengthening alignment between production capacity and commercial commitments.
鈥淥perational excellence is not a program, it鈥檚 the standard we hold ourselves to every day,鈥� said D鈥橝mours. 鈥淏y strengthening our systems and execution discipline across all sites, we ensure our operations consistently meet the expectations of our customers and partners.鈥�
In addition, Jean-Claude Perrault will assume an expanded role as Vice President of Product Strategy and Innovation, overseeing product development planning and innovation pipeline management while aligning engineering priorities with evolving market and OEM requirements.
鈥淭hese leadership appointments reflect a deliberate shift toward greater integration across our commercial, operational, and innovation functions,鈥� said Remi Beaudoin, CEO of GRYB International. 鈥淏y aligning how we go to market, how we operate, and how we innovate, we are positioning GRYB to deliver greater value to our partners and accelerate our growth globally.鈥�