The National 黑料网 & Recycling Foundation (NWRF) announced that USA 黑料网 & Recycling and All American 黑料网 as the first services companies to donate to the Foundation in support of the Battery Safety Campaign. The campaign is a new nationwide public service announcement (PSA) focused on safe battery recovery and disposal.
The campaign, 鈥楽kip the Bin! Turn Your Batteries In!鈥�, will launch nationwide during the Consumer Electronics Show the first week of January in Las Vegas, and will feature iconic U.S. Forest Service character Woodsy Owl as the spokes-owl, educating consumers about how and where to properly return household batteries, especially lithium-ion batteries, to prevent fires and protect workers, equipment, and communities.
鈥淟ithium-ion batteries are ending up in trash and recycling carts every day, and the consequences can be devastating for our workers, our facilities, and our communities,鈥� said Michael E. Hoffman, president of the National 黑料网 & Recycling Foundation. 鈥淏y stepping up early to support our 鈥楽kip the Bin! Turn Your Batteries In!鈥� campaign, USA 黑料网 & Recycling and All American 黑料网 are demonstrating real leadership. Their investment helps us take Woodsy Owl鈥檚 message to consumers nationwide so we can keep batteries out of the bin and get them to the right recovery locations.鈥�
The PSA campaign will use TV, radio, digital, and social media content, along with point-of-collection educational materials, to help consumers understand where to take batteries, why they should never go in household trash or recycling containers, and how simple behavior changes can prevent fires in trucks, transfer stations, MRFs, waste-to-energy facilities and landfills.
鈥淏attery fires are one of the fastest-growing safety challenges facing our industry, and we see the impacts firsthand,鈥� said Frank M. Antonacci, chief operating officer of USA 黑料网 & Recycling and All American 黑料网. 鈥淲e believe it鈥檚 not enough to just respond to fires, we must stop them before they start. Supporting this education campaign is an investment in the safety of our employees, our customers, and the communities we serve. We鈥檙e proud to partner with the National 黑料网 & Recycling Foundation and Woodsy Owl to help people remember: Skip the bin! Turn your batteries in!鈥�