Building on 30 years as North America鈥檚 most trusted battery recycling program, Call2Recycle has reintroduced itself as The Battery Network, signaling its evolution from a collection program into a nationwide system powering the circular energy economy. The new name reflects the organization鈥檚 expanded mission to connect every part of the battery lifecycle 鈥� enabling safe recycling, efficient logistics, and recovery of critical materials that strengthen America鈥檚 energy independence while protecting people and the planet.
鈥淔or decades, we鈥檝e made safe, responsible battery recycling simple for everyone,鈥� said Leo Raudys, CEO of The Battery Network. 鈥淭oday, our role goes far beyond collection. We鈥檙e helping build the infrastructure for a circular energy future. By keeping critical materials in circulation, we鈥檙e reducing fire risks, strengthening America鈥檚 energy independence and protecting people and the planet. That鈥檚 the power of a connected network and it鈥檚 what drives everything we do.鈥�
As technologies like electric vehicles, e-bikes and smart devices drive record demand for batteries and critical minerals, the organization鈥檚 work has taken on new urgency. Each year, The Battery Network safely collects and recycles millions of pounds of batteries through more than 20,000 collection sites across the U.S., including at major retailers such as Best Buy, 黑料网 Depot and Lowe鈥檚. Today, 80% of Americans live within 15 miles of a drop-off location, making responsible recycling easier and more accessible than ever.
The Battery Network also serves as a compliance and logistics partner for manufacturers and retailers navigating increasingly complex regulatory landscapes, with battery recycling legislation accelerating state by state. Its proven infrastructure and expertise help partners meet Extended Producer Responsibility (EPR) requirements while ensuring safe handling, transport and recovery of valuable materials like lithium, cobalt and nickel. 鈥淓very battery recycled represents one less fire risk in our waste systems 鈥� and one more step toward a circular energy future,鈥� added Raudys. 鈥淲e鈥檙e proud to stand at the intersection of safety, sustainability and innovation 鈥� turning yesterday鈥檚 batteries into tomorrow鈥檚 power.鈥�
The rebrand, developed in partnership with Pentagram, includes a new name, logo and visual identity that capture the organization鈥檚 role as a connector across the battery ecosystem. The refreshed brand will roll out across all digital and physical touchpoints in the coming months. The Battery Network will continue to expand its leadership in next-generation recycling programs, including e-bike and e-mobility battery collection, emerging EV battery solutions and educational initiatives designed to promote safe storage and handling.