听Demco鈥檚 agricultural sector is launching the Built to Move, Driven to Rescue campaign in conjunction with Farm Rescue, a nonprofit organization that provides hands-on, operational support to farm families in crisis. 听As part of the campaign, Demco is fully sponsoring Ryan Ellis鈥� No. 02 car at the Hy-Vee Perks 250 in the NASCAR O鈥橰eilly Auto Parts Series at Iowa Speedway. The initiative is designed to put a national spotlight on Farm Rescue, raise awareness among farm families that it is okay to ask for help during a crisis, increase awareness of the organization’s services, and turn national attention into critical funding for the farmers and ranchers who may be facing some of the hardest moments of their lives.听
The campaign reflects a shared commitment to supporting farmers and farm families when crisis threatens the work they depend on every day. Through a national racing platform, Built to Move, Driven to Rescue brings together farmers, NASCAR fans, agricultural creators, Farm Rescue volunteers, campaign partners, and families who have been helped by Farm Rescue to expand awareness, build support, and help keep farm families moving forward.听
Built to Move, Driven to Rescue will connect with farm and racing audiences through a series of key events, beginning July 30 at AgPhD Field Day in Baltic, South Dakota, where Demco and Farm Rescue will introduce the campaign car, share donation incentives, and give attendees the opportunity to sign the car before it heads to Iowa Speedway for the Hy-Vee Perks 250 on August 8.听
At the race, a dedicated fan zone will serve as the campaign鈥檚 headquarters, giving attendees a place to connect with Farm Rescue, hear stories of impact, and participate in the fundraiser. The campaign will continue September 1鈥�3 at the Farm Progress Show in Boone, Iowa, where the replica NASCAR will be on display to build additional awareness and support for Farm Rescue.
Built to Move, Driven to Rescue will gain national exposure to the broader racing community through The CW Network broadcast of the race, including a pre-race feature, in-race shoutouts, and in-car camera placement. The CW opportunity is expected to bring the Farm Rescue story to a national NASCAR audience of more than 1 million viewers, helping turn race-day attention into awareness, advocacy, and support for farm families.听
At its core, Built to Move, Driven to Rescue is about supporting Farm Rescue鈥檚 mission to help farm families when crisis threatens their operation and daily work cannot wait. Through this initiative, Demco is helping bring customers, partners, fans, and agricultural advocates together to raise awareness, generate support, and help Farm Rescue continue serving families across rural communities.