Peterson Manufacturing is pleased to welcome three new sales agency partners to its PM team: Bill Murray & Associates (BMA); Hirsig-Frazier Company; and John Rice of NorthPro. The new additions are all in place as of the first of this year, and represent a significant expansion of coverage in Peterson鈥檚 sales territories.
鈥淭hese new partners bring larger staffs with decades of heavy duty channel expertise to our sales force,鈥� said Steve Meagher, Peterson Vice President-Sales. 鈥淭hey replace a single agency that previously covered all of these territories. We鈥檙e confident that having these professionals will greatly enhance our territory management, customer service and prospecting.鈥�
BMA is based in Birmingham and will cover eight southeastern states: Alabama, Florida, Georgia, Mississippi, N. Carolina, S. Carolina, Tennessee, and Virginia. With over 40 years鈥� experience, BMA has built a reputation for excellence in the automotive and heavy duty aftermarkets.
Dallas-based Hirsig-Frazier has been a leading full-service agency in the automotive and heavy duty markets since 1972 and will handle Peterson coverage in Arkansas, Louisiana, Oklahoma, and Texas.
John Rice was a popular Peterson sales manager for over 15 years. Now with the NorthPro agency, a long-time Peterson partner, John is a perfect match to work with the Peterson team. Kansas and Missouri were added to NorthPro鈥檚 territory when John joined the agency.
The new sales representatives are currently attending training sessions in their respective territories. They will be introduced to Peterson products, programs, and policies as well as the company鈥檚 70+ year history as a U.S. manufacturer of the brightest, safest, quality safety lighting in the industry. Peterson will also host all the new agencies for more extensive training on its corporate campus in Grandview later this year.
鈥淲e look forward to the enhanced level of service these new partnerships will provide our customers,鈥� said Meagher. 鈥淎nd the potential of reaching a growing number of prospective customers is equally exciting.鈥�
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