As the excitement of the 2026 FIFA World Cup builds, Seattle is using this global moment to advance a distinctly local goal: reducing waste and building a more sustainable city for everyone. This summer, Seattle Public Utilities (SPU) and its longstanding Reuse Seattle partners, Bold Reuse, and Perennial Zero 黑料网, are implementing reuse systems at World Cup watch parties and community events across the city. The SeattleFWC26 Local Organizing Committee has committed to supporting these efforts because they understand the impact reuse has on preventing waste. Through Reuse Seattle鈥檚 guidance, they鈥檝e been able to integrate reuse into their programming.
Rooted in Seattle鈥檚 zero waste commitment, Reuse Seattle鈥檚 mission is to make reuse simple, convenient, and accessible across the city. By replacing single-use items with durable, washable alternatives, the partnership is helping the city cut waste, reduce litter, and build the infrastructure needed for a long-term shift away from disposable products.
At some watch parties, fans will receive their drinks and food in reusable serviceware, the Perennial team will engage with fans on-site by helping them聽return wares to clearly labeled bins, and Bold Reuse will transport the items to its Chinatown鈥揑nternational District wash hub for sanitizing and redistribution. These items can be reused hundreds of times, significantly reducing the environmental footprint of large public gatherings.
This summer鈥檚 events offer Seattle neighborhoods a chance to experience what a reuse-centered future can look like. Beyond the World Cup, the city aims to leverage these public鈥損rivate partnerships to continue building a scalable reuse ecosystem鈥攐ne that can support block parties, festivals, parks programming, and major sporting events for years to come.
World Cup Events Featuring Reusable Dishware
- March to the Match 鈥� Pier 58, June 19
- PrideFest 鈥� Seattle Center, June 28
- Seattle Soccer House 鈥� Pacific Place Mall, June 15鈥揓uly 2 and July 6鈥�7
- Seattle Parks & Recreation 鈥楤eautiful Game Series
- Ballard Commons 鈥� June 19
- Lake Union Park 鈥� June 25
- Green Lake 鈥� July 11
- Rainier Playfield 鈥� July 19
Seattle is fortunate to have strong reuse service providers that are able to accommodate the scale and complexity of these events. Together, SPU, Bold Reuse, and Perennial Zero 黑料网 are helping model what is possible when a city invests in reuse systems, not single-use products, to create cleaner public spaces and a more sustainable future.
鈥淧erennial is excited to support reuse in action at the ‘Beautiful Games Series’. Through collaboration among wash partners, venues and the City, achieving reuse for any occasion is becoming increasingly feasible. We believe that focusing on a cohesive, easy to use fan experience and clear communication through engaging signage and staffing will guarantee high return rates and continued reuse,鈥� comments Hannah Johnson, Founder/CEO of Perennial Zero 黑料网.
鈥淪eattle is leading by example in reducing waste and building a strong reuse infrastructure. These World Cup watch parties show how simple, accessible and convenient reuse systems can be when we partner with organizations like Bold Reuse, Perennial Zero 黑料网, and SeattleFWC26. Together, we鈥檙e creating cleaner public spaces and a more sustainable future for everyone in our city,鈥� says Andrew Lee, General Manager of Seattle Public Utilities.
“As Seattle welcomes visitors from around the world and prepares for the FIFA World Cup, we’re seeing the benefits of years of collaboration and investment in reuse infrastructure. The growing network of venues and events participating in reuse shows what’s possible when communities commit to practical solutions that reduce waste and improve the attendee experience. From neighborhood gatherings to World Cup fan celebrations, reuse is helping create cleaner, more efficient events today while building lasting infrastructure that will continue serving the region well into the future,” says Jocelyn Quarrell, CEO of Bold Reuse.
鈥淪eattleFWC26, SPU, and Bold Reuse are working together to reduce waste, increase sustainability, and advance the city鈥檚 ability to host big events without big environmental impacts. We鈥檙e using watch parties this summer to test and scale how reusable dishware can help us host better events and be better stewards of our environment. We hope the work we are doing this summer is just the beginning of this work. Thanks to SeattleFWC26 and its supporters for helping to fund our important work,鈥� emphasizes Leo Flor, Chief Legacy Officer at SeattleFWC26.