The U.S. Tire Manufacturers Association (USTMA) announced the election of David Cichocki, Managing Director, Americas, and Chief Sales Officer, Americas Consumer, at The Goodyear Tire & Rubber Company, to its Board of Directors.
鈥淚鈥檓 pleased to welcome David to our Board. His extensive experience and expertise across the tire and consumer goods industries will be invaluable as we navigate today鈥檚 complex industry,鈥� said Anne Forristall Luke, USTMA president and CEO. 鈥淗is proven leadership will strengthen our ability to seize emerging opportunities.鈥�
Cichocki joined Goodyear in early 2026, where he is responsible for overseeing the Americas region and leading the Americas Consumer sales business, driving operational excellence and performance for the company. He brings more than 30 years of leadership experience across industrial and consumer goods companies to the USTMA Board of Directors.
Prior to joining Goodyear, Cichocki established a distinguished track record in the consumer and industrial goods sectors, serving as Senior Vice President of U.S. Sales for Whirlpool, where he managed a $10 billion+ portfolio spanning retail and direct-to-consumer channels. He also spent more than 20 years at Kraft Foods/ Nabisco in various senior leadership positions, driving growth for some of the world鈥檚 most recognizable consumer brands.