With its new Strategy 2030+ and transformational corporate culture, PALFINGER is evolving and so is its brand. The new brand appearance reflects the company鈥檚 ambition to deliver Lifetime Excellence, strengthening the company鈥檚 position as a premium solution provider on a global scale.
鈥淧ALFINGER鈥檚 purpose is clear: to make our customers, partners, and employees stronger by becoming better in everything we do, every day,鈥� says Andreas Klauser, CEO of PALFINGER. 鈥淭o achieve that, we鈥檙e driving our strategy forward in a way that goes hand in hand with our brand and culture. Together, they create the foundation for continuous innovation and long-term sustainable growth, reinforcing our position as an industry leader.鈥�
The new brand design is closely linked to PALFINGER鈥檚 Strategy 2030+ and corporate culture. In particular, the strategic program 鈥淟ifting Brand & Culture鈥� is a key driver in building a strong brand, fostering a shared mindset, and ensuring operational excellence through harmonized processes and structures across all markets and functions.
The development of the new brand appearance is based on PALFINGER鈥檚 values: Leading, Straightforward, Passionate, and expresses the company鈥檚 promise of Lifetime Excellence. A brand pattern with ascending lines symbolizes ambition, progress, and vertical movement. A newly developed typeface reflects PALFINGER鈥檚 engineering DNA. A refined color palette, dynamic imagery, and a modernized logo create a clear, premium brand experience across all touchpoints.
鈥淎s our strategy and culture advance, we are sharpening how PALFINGER presents itself to the world. The new brand appearance creates a strong identity: one that helps audiences to understand who we are, what we do, and why it matters,鈥� says Armin Schlamp, Vice President Global Marketing and Communications at PALFINGER.
A major milestone is the launch of the new website. Here, PALFINGER consolidates its country- and product-specific websites into one unified global platform. Visitors benefit from a globally consistent, high-quality experience, with all information on products, solutions, services, corporate topics, investor relations, and careers conveniently brought together in one place.
鈥淥ur new brand design makes visible what drives PALFINGER: the ambition to shape the future of our industry. It marks a bold step toward a more premium, technology鈥慸riven brand and reflects the mindset that guides our transformation. In this way, Lifetime Excellence becomes something you can see and experience across every touchpoint,鈥� explains Armin Schlamp.